Why are kids so obsessed with TikTok? It’s no secret that the social app has ballooned in growth among Gen Z , with YPulse’s data showing that over half of the generation now use the app. Growth accelerated during the pandemic, when TikTok has provided a space for quarantined young consumers to feel connected. According to a social media expert, it’s the platform’s ability to combine the characteristics of YouTube, Netflix, Snapchat, and Instagram into one place that draws “younger users who are more fluent with smartphones than computers.” Information density, the different costs and benefits, and the unique “memes” are just a few of the other things that attract them. (Fast Company)
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