Victoria’s Secret PINK just launched a mental health platform.

Victoria’s Secret PINK just launched a mental health platform. We told you brands have been talking to young consumers about mental wellness during pandemic, and VS Pink is the latest to step up. In a partnership with JED Foundation, the apparel brand launched “PINK with a Purpose,” a platform on their site that offers mental health, self-care tips, and coping mechanisms to college students navigating the back to school period. The brand also teamed up with Chloe x Halle, who will be opening up about their own mental health and giving coping tips on PINK’s YouTube channel. (Teen Vogue)