TikTok has young men wearing “really short shorts.”It’s called fashion—and the latest trend to take over on the app among young men is shorts with five-inch seams. It took off thanks to a slate of videos created by young women, which initially started out as a joking way to “flip the script” on the societal pressure women feel to “dress sexy,” persuading men to “thigh-displayers” instead of over-the-knee shorts. In the aftermath, the hashtag #5inchseam has accrued over 24 million views. Shorts brand Chubbies reports a 4,600% surge in search traffic to its site in July coinciding with the first few shared videos. While the traffic has since leveled off, they’ve still seen a 1,500% spike in the last five weeks. (WSJ)
