Brands are experimenting with putting TV ads in console video games to reach young players. In a move to reach young viewers who are watching less traditional TV, brands are incorporating commercials into some console video games. While ads are common in mobile and social games, they have been far less common in console titles. Ad tests for brands like Turner, Experian PLC, and Unilever PLC’s Dollar Shave Club within Electronic Arts game UFC 3 rewarded players for watching 15 to 30 second commercials by being given points or other rewards for “in-game benefits.” Ads are creeping into consoles in other ways too: Earlier this year, Fortnite debuted exclusive trailers for Warner Bros. blockbuster flick Tenet. (WSJ)
