Thanks to COVID, “omnipresent” virtual influencers are in high demand. 

Thanks to COVID, “omnipresent” virtual influencers are in high demand. Sure, the pandemic has impacted influencer marketing and as brands figure out ways to adapt to the industry’s shifting landscape, virtual influencers just might be another solution for them. Many travel influencers have had to pause their partnerships and content due to lockdowns and restrictions, but companies that create computer generated influencers, like Brud, The Diigtals, and Genies, have seen a surge in business. Since these types of influencers can go “anywhere, anytime, without having to adhere to any social distancing and stay-at-home orders,” brands have been showing an increased interest in incorporating them into their marketing. For instance, notable virtual influencers Shudu Gram and Lil Miquela have been completing projects “as usual” teaming up with brands like Givenchy, Samsung, Prada, and Calvin Klein. (Digital Information World)