Bike brands are booming during the pandemic. To get more socially distanced exercise outdoors and to avoid public transit, quarantined young consumers, especially in urban environments, have been flocking to local bike shops and retailers to buy their own wheels. According to Profitero, Amazon saw a 349% increase in adult bike sales and a 161% surge in kids’ bike sales compared to last year. Brands like Brompton, Specialized, and Trek have all reported “higher sales than ever before.” Many have launched campaigns to “optimize” the unexpected opportunity and are finding ways to keep their new customers engaged. (Adweek)
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