While young consumers manage their finances via apps, they still want advice from humans. According to a survey from global financial services firm Morningstar, 63% of 18-25-year-olds use at least one financial app for budgeting, investing, or everyday banking—and find them “useful.” The most common apps are for brick-and-mortar banks, money transfers, and online-only banks, but more than 20% of young consumers say they use financial apps for investing. Robinhood reports that more than 3 million new accounts were created during the first half of the year, with a majority of sign-ups being first-time investors. However, the average young investor still appreciates interacting with human advisors, with 30% saying they have met with a financial advisor at least once, whether by themselves or with family members. (Business Insider)
