Burberry is targeting young consumers with video game marketing—and a CGI Kendall Jenner. To promote their new TB monogram summer line, the luxury fashion brand launched “B Surf”—a multiplayer video game where players can dress up their characters in outfits from the collection while surfing and challenging friends to a race. This is the third video game launch for the brand, who has proven to be no stranger to the world of gaming. The campaign, which features Kendall Jenner, uses a combination of at-home shots from the model and CGI effects as more brands find ways to become more creative with their marketing with downsized budgets during the pandemic. (Mobile Marketer, WWD, W Magazine)
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