Influencer marketing is being impacted by the Facebook boycott. As more brands join the boycott of Facebook, marketers are postponing and pausing planned influencer campaigns, resulting in a delay of paid ads that would usually “boost” their content on the social platform. In response, some brands are shifting their influencer campaigns to other platforms (like TikTok), and others are “reallocating the budget” to support Black creators and businesses. Influencers are of course worried about “another financial hit” and being encouraged to promote campaigns in other places, like newsletters, YouTube, Twitter—or basically anywhere besides Facebook and Instagram. (Digiday)
