Young users on Pinterest are more likely to grocery shop online. According to a survey from Coresight Research, 50% of consumers in the U.S. have now grocery shopped online—a 40% increase from last year. During lockdowns in March, online purchases on Pinterest driven by grocery retailers spiked nearly 70%. Pinterest reported that “pinners” spent 27% more than “non-Pinners” on online grocery shopping. YPulse’s most recent social media survey shows that 39% of Millennial females are currently using Pinterest. (Pinterest Business)
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