Netflix is embracing YouTube (instead of worrying about competition). In the past, the streaming giant saw YouTube as the “company’s biggest competitor, but has “reversed its position” in the last few years reflecting a “fundamental shift in strategy and corporate identity.” Earlier this month, Netflix released a nearly half hour Dave Chappelle special for free on YouTube through its “Netflix Is A Joke” channel, which has more than a million subscribers and posts daily content. That’s just one of Netflix’s YouTube sub-brands, which also include “Netflix Junior,” their kids’ channel that has nearly 3 million subscribers. (Bloomberg)
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