Canopy Growth wants to be the “Unilever of weed.” YPulse’s Cannabis Infusion report found that 59% of 18-36-year-olds say that CBD should be more mainstream—and cannabis company Canopy Growth is working to make it happen. Through collaborations with Martha Stewart, Drake, and Seth Rogen, the company is hoping to “get to the gatekeeper” at major convenience stores, big box retailers, and even local shops. With a focus on wellness and recreational brands in collaboration with famous names, they plan to become a “global CPG company.” (Fast Company)
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