TikTok is driving Amazon’s beauty sales. As the ecommerce giant increases its focus and regulates shipping times for the beauty category, more indie brands have started launching shops on the platform. Memebox, who owns I Dew Care and I’m Meme, have been linking their Amazon shops to their TikTok accounts and using the hashtag #amazonfinds (which has received more than 720 million views) to their videos that feature a range of beauty tools from ring lights to face rollers and scalp massagers. (Glossy)
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