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With online sales still at a high, young consumers are splurging on bikes and TVs. 

May 27 2020

With online sales still at a high, young consumers are splurging on bikes and TVs. According to a recent report from financial services firm Cowen, 76% of consumers expect to keep spending steady or increase it in the upcoming month—up 10 points compared to mid-April. Big box chains like Target and Walmart have been seeing a “resurgence in discretionary purchases” like children’s toys, exercise bikes, clothing, and puzzles—potentially thanks to the stimulus money that was sent out last month. But while spending in many categories might be on the upswing, “comfort levels around returning to public places are down”—meaning ecommerce will continue to be a priority. (Financial Times, Adweek)

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