What are TikTok cults? In the last few weeks, “cults” have been emerging on the popular app—a term for an “open fandom” revolving around a single creator (or “cult leader”). The most prominent cult, Stepchickens, was formed by Melissa Ong (@chunkysdead), and has more than 1.8 million followers. Ong’s followers refer to her as the “Mother Hen,” show their loyalty by changing their profile photos to an image she selected, and wage comment battles on other influencers. Rival cults like The Jeffs, The Weenies, Babbages, The Flamingos, Duck Sanctuary, the #YeeHawSquad, The Griswolds, and many more have started to emerge, resulting in a cult “war.” (NYTimes, Distractify)
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