During Coronavirus, hobbies are becoming the “ultimate humblebrag.” With everyone spending more time indoors, it’s giving Millennials the opportunity to explore new interests—and show them off online. In the digital era, that equates to “the hobby humblebrag” where social media users share isolation activities like baking, floral arranging, and jigsaw puzzling—also giving a sales boost to those industries. While hobbies are usually a way to unwind and do something fun pre-pandemic, during the COVID crisis, some are doing them because they are “feeling the pressure to have something to post on Instagram.” (YPulse will be exploring young consumers’ hobbies and pastimes in an upcoming exclusive COVID report.) (Refinery29)
