Brands are getting creative to make ads these days. Unable to conduct photoshoots during social distancing, many advertisers are pushing ahead with unexpected solutions. For Zara’s latest collection, the apparel brand sent clothes to models, who photographed themselves around their own homes with iPhones. Other brands have been turning to production companies to digitize campaigns using CGI, animation, and other special effects. But with many downsizing budgets, some have even resorted to using TikTok and Snapchat filters. (Refinery29, Marie Claire, Digiday)
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