Major media companies are launching “stay at home” campaigns. To help young viewers cope and promote social distancing, cable network Freeform has launched #StayTheFFHome—a campaign that includes a special programming lineup and special PSAs featuring talent from the network’s shows both on-air and across social media. Meanwhile, video game companies like Activision Blizzard and Rebellion are also adding pre-game PSAs with slogans that say “Stay home. Save lives.” on popular titles like Candy Crush Saga, Dirt Rally 2.0, and Sniper Elite 4, as gaming continues to boom during the pandemic. (Variety, BBC News)
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