Nike wants sports fans to “play inside, play for the world” with their new workout app. With most gyms and fitness centers closed, brands have been finding ways to help people quarantined stay active while indoors. Platforms like PopSugar and Planet Fitness have been offering free virtual workout classes, and now Nike—which Gen Z and Millennials think is the coolest clothing brand—is giving consumers access to premium features on their Nike Training Club app. Their coinciding marketing campaign features athletes like Michael Jordan and Cristiano Ronaldo encouraging social distancing with the hashtags #playinside and #playfortheworld. (Adweek)
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