Apps are expected to drive 25% of ecommerce traffic by the 2020 holiday season. According to a study from app commerce firm Poq, more than 25% of online traffic will come from mobile devices and apps by the time the 2020 holiday season rolls around. The same research found that app downloads jumped 42.2% during Cyber Week last year compared to 2018—and in November, retailers with apps had more mobile visits, which made up 85% of their e-commerce traffic. YPulse’s mobile and app behavior research shows that 78% of 13-to-37-year-olds shop on their phones at least once a month. (Mobile Marketer)
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