YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis. As movie theaters shut down worldwide and people find themselves stuck indoors amid a pandemic, families are hunting for online video content to keep their children (and themselves) entertained. According to insights platform Aux Mode, views on YouTube jumped 50% in January and jumped another 50% in February—growth “like nothing [they’ve] ever seen before.” They found that full-length movies saw the most growth, and predict the shift could have a lasting impact on the industry. YPulse’s Growing Up YouTube trend research found that movies are the type of content Gen Z viewers up watching—and 55% of 13-to-18-year-olds were already watching YouTube more than once a day before the crisis began. (Kidscreen)
