YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis. 

YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis. As movie theaters shut down worldwide and people find themselves stuck indoors amid a pandemic, families are hunting for online video content to keep their children (and themselves) entertained. According to insights platform Aux Mode, views on YouTube jumped 50% in January and jumped another 50% in February—growth “like nothing [they’ve] ever seen before.” They found that full-length movies saw the most growth, and predict the shift could have a lasting impact on the industry. YPulse’s Growing Up YouTube trend research found that movies are the type of content Gen Z viewers up watching—and 55% of 13-to-18-year-olds were already watching YouTube more than once a day before the crisis began. (Kidscreen)