Wingstop is paying young fans to wear branded merch. The restaurant chain is taking a new approach to advertise their boneless chicken wings and delivery service, dedicating their usual billboard budget to a social media campaign that taps into their Brandom. They’re asking fan promoters to wear their “Wearable Billboards” sweatshirts, which merge pop culture and a modern fashion aesthetic. Instagram users who post themselves in the merch with the hashtag #ThisIsAnAdForWingstop will be paid $10 via Venmo. (QSR Magazine)
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