Natty Light wants to “rent” young students’ diplomas to raise awareness around student debt. In a week the government’s role in alleviating student loan debt is being hotly debated, the beer brand announced a campaign to “rent” diplomas in exchange for up to $100 cash. The company first launched its student loan relief program in 2018 during the Super Bowl and pledged $10 million over 10 years, speaking directly to one of the biggest financial concerns of Gen Z and Millennials. (Business Insider)
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