Facebook groups devoted to podcasts are bringing together new friends and creating deep bonds. Popular podcasts are inspiring the creation of Facebook groups for fans who want to have endless conversations about their favorite programs and create long-lasting friendships with like-minded individuals. The increased rate of groups forming represents a cultural and strategic shift for the social media giant, as less people use the platform for personal updates. Private groups have become a focus, advertised to car lovers, sci-fi fans, and other niche interests. As young listeners continue to fuel the podcast economy, Facebook podcasts groups will likely only continue to grow. (NYTimes)
