Instagram’s @shop account is trying to tempt young consumers to spend on the app.

Instagram’s @shop account is trying to tempt young consumers to spend on the app. The account where users can purchase items directly through platform launched this week, featuring eight small brands selling astrology-inspired items. YPulse’s Shoppability research shows 72% 13-to-35-year-olds are open to buying products on social media—we’ve also been tracking how astrology has continued to trend, so the choice of products to feature is a savvy one. Instagram continues to promote in-app shopping, using hashtags, Stories, and IGTV.  (MediaPost, Mobile Marketer)