Niche and vertical social media networks are on the rise. According to eMarketer, Facebook lost over 2 million followers under the age of 25-years-old in 2018, and YPulse found that use among teens dropped in 2019 as well, while Reddit, TikTok, Twitch, Discord, and others saw jumps in reported use. Some young consumers are growing tired of irrelevant content and are turning to vertical social networks—ones that target specific interests and hobbies, like science, coding, or gaming—and connect them with like-minded users. Behance, StackOverflow, Goodwall, and ResearchGate are just some of the emerging niche networks gaining popularity with new users. (Forbes)
