MTV has launched a 2020 “+1thevote” campaign to mobilize Millennials and Gen Z voters. In a move to target the 4 million potential first time voters (those turning 18 in November 2020), MTV created a celebrity-packed campaign with the idea that voting should be a shared experience with friends, or a “plus one.” This is the first presidential election in which Gen Z and Millennials will outnumber Boomers, with 37% of the U.S. electorate born after 1981. YPulse’s Special Election Report found that while the majority of young people plan to vote, they don’t feel politicians are talking about the issues that matter to them. (Reuters)
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