Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand. 

Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand. While 71% of Millennial women and 74% of Millennial men say they are okay with always being reachable, only 66% of Gen Z women and 57% of Gen Z men agree. (Though we will point out this is still the majority of these groups.) This could hint at tech fatigue among the generation, or indicate the “novelty” of smart tech has less of an impact on the group. YPulse has researched young consumers’ increased desires for digital detox, finding that 64% of 13-36-year-olds have unplugged at some point. (Recode)