The Glenlivet has released an unusual “Capsule Collection” that, well, looks like drinking whiskey via Tide Pod. The “glassless cocktails” are 23mL of booze contained in an edible capsule (made of seaweed) that are consumed in one bite. Twitter swiftly reacted to the product launch video with messages like, “An entire generation were told not to eat tide pods and you just set them all back.” Visual comparisons to laundry pods and the Gen Z challenge to eat them seem inevitable, so it’s very likely the innovative line is intended for young, dark humored, adventurous drinkers. (Food & Wine, Daily Dot)
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