ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise.

After years of ignoring warnings, fear of vaping is starting to spread among teens—even as use continues to rise. As mysterious illnesses and deaths caused by vaping make headlines, high schoolers are taking notice and changing their stances on the safety of vaping. Unfortunately, use of e-cigarettes among the group has actually increased: from 20.8% in 2018, to 27.5% in 2019, according to the National Youth Tobacco Survey. But that could change as their perception of vaping shifts. YPulse research has also found that compared to past years, teens today are less likely to say that vaping is better for them than cigarettes. (WSJ)