Over 300,000 people have read the New York Public Library’s interactive, Instagram-based books. The NYPL started posting full novels to their Instagram Stories last year, starting with Lewis Carroll’s Alice’s Adventures in Wonderland and expanding to other classic works. The books live in the highlights section of their profile, and the innovative storytelling format has helped the NYPL gain over 130,000 followers that are flipping through the designed-for-mobile experiences. (Fortune)
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