Moderate drinking young consumers that aren’t interested in cannabis can sip on Brooklyn Brewery’s new non-alcoholic “beer.”

Moderate drinking young consumers that aren’t interested in cannabis can sip on Brooklyn Brewery’s new non-alcoholic “beer.”Special Effects is the brand’s first (but not last) NA brew, cashing in on a small, but fast-rising desire for mocktails and other alcohol alternatives. According to Axios, NA beer only occupies 5% of the international industry, but it’s growing an average 3.9% year-over-year. Brooklyn Brewery will be marketing the concoction IRL by handing it out at 5ks and by teaming up with Daybreakers to serve it at their sober morning raves. (Fast Company)