MAC Cosmetics is sponsoring TwitchCon, a gathering of gaming streamers and their fans. Alongside endemic brands (think energy drinks and snacks), MAC’s exhibitor space will be offering glam services, giveaways, a tutorial on “Stream Ready Makeup,” meet-and-greets with famous female gamers, and more. More non-endemic brands are getting into the gaming space to connect with young players, and one MAC Cosmetics VP says, “This isn’t a one-off conversation, but a continuation of something we will look at for a long time.” (Glossy)
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