Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs.

Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs. According to Wunderman Thompanson Commerce, 55% of kids and young teens want to make purchases based on what the YouTubers and Instagrammers that they care about back. More celebrities are creating product lines and launching their own brands (especially in the makeup aisle) and Gen Z’s susceptibility to their Influencer Effect could boost sales as the demo ages into their spending power. (Digital Information World)