Marketers are reaching Millennial parents by getting in front of their kids—but the space is full of moral and legal minefields.

Marketers are reaching Millennial parents by getting in front of their kids—but the space is full of moral and legal minefields. An FTC complaint was recently filed against the most popular kids’ YouTube channel, Ryan ToysReview, for not properly calling out advertising on the channel. Regulation is bearing down on marketing directed at “Generation Alpha,” aka Millennnials’ kids, but being authentic, instead of deceitful, may actually end up working in marketers’ favor. (Wired)