ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
Trend Report: New Parents on The Block

Trend Report: New Parents on The Block

While many Millennials have continued to delay having children, the generation is having more babies than any other generation, and their unique approach is reshaping parenthood. They’re changing what families look like, how they function, and how kids are raised. They’re also a spending powerhouse, shopping often, with convenience and inclusion in mind. Their unique approach to parenthood also impacts brands, who need to understand their preferences, their struggles, and the trends they’re fueling.

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