Trend Report: New Parents on The Block

While many Millennials have continued to delay having children, the generation is having more babies than any other generation, and their unique approach is reshaping parenthood. They’re changing what families look like, how they function, and how kids are raised. They’re also a spending powerhouse, shopping often, with convenience and inclusion in mind. Their unique approach to parenthood also impacts brands, who need to understand their preferences, their struggles, and the trends they’re fueling. Download the full report for insights on:  How many are currently parents and how many are interested in having children in the future What they’re waiting for before having kids Their estimated average annual spending power Where they’re going for parenting advice Report length: 28 pages Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019