Mar 29 2019
While many Millennials have continued to delay having children, the generation is having more babies than any other generation, and their unique approach is reshaping parenthood. They’re changing what families look like, how they function, and how kids are raised. They’re also a spending powerhouse, shopping often, with convenience and inclusion in mind. Their unique approach to parenthood also impacts brands, who need to understand their preferences, their struggles, and the trends they’re fueling.
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Report length: 28 pages
Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019