Millennials spend less than 1% of their phone time using news apps.The Reuters Institute and Flamingo Group found that 18-35-year-olds in the U.K. and U.S. spend about six total hours on their phones each day but less than 1% of that time on news apps. For one thing, news apps aren’t intuitive enough for a generation that expects a “flawless, seamless, personalized online experience.” Plus, many are looking to social media for their news, with YPulse research showing it’s their top news source, far out-ranking news apps. (WP)
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