SiriusXM is appealing to college students by undercutting competitors’ prices.All attention may be on TV but the music world is in the midst of a streaming war of its own as music remains a top passion for Gen Z & Millennials and podcasts become more popular than ever. Now, Sirius XM is looking to unseat Spotify with a monthly student subscription that is 99 cents cheaper than their streaming rival, along with Apple Music, Amazon Music Unlimited, YouTube Music, and Pandora. (TechCrunch)
