Early advertising is so native on TikTok that most users probably don’t notice it. The short-form video app winning over teens’ attention has caught marketers’ attention, and some are opting for large-scale campaigns. But others are paying for one-off posts in the hopes of, in the case of music companies, making their artists’ latest hit viral. They pay influencers to set a post to the song, and count on their followers to create their own versions of the video—with the “#ad” only discreetly visible on that first influencer-created post. (BuzzFeed News)
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