Gucci thinks digital avatars could tighten their grip on Millennial and Gen Z shoppers.

Gucci thinks digital avatars could tighten their grip on Millennial and Gen Z shoppers. The brand has been leading the luxury space as a young consumer favorite, and now they’re going digital to stay top-of-mind for their majority Millennial shoppers and to win some Gen Z mindshare as the demo moves into their spending power. They’re teamed up with Genies, a platform for personalizing avatars, and soon users will get to dress their mini-selves in Gucci fashions—and share their new looks with friends. (The Drum)