TikTok’s team-up with Giphy means the app is even more interactive than before.

TikTok’s team-up with Giphy means the app is even more interactive than before. The Vine-like video app is taking over teens’ time (and advertisers are starting to notice), and now its young users will have access to popular GIFs, which they can add to their videos with the tap of a button. They can also turn their own TikToks into GIFs for GIPHY, which could amplify both Giphy’s and TikTok’s popularity. (Adweek, TechCrunch)