When a wine-stained jumpsuit went viral, Pretty Little Thing turned a profit.

When a wine-stained jumpsuit went viral, Pretty Little Thing turned a profit. Last week, Eleanor Walton spilled red wine on her white Pretty Little Thing jumpsuit but did a quick DIY by adding some strategic extra spills—and the internet loved it. Pretty Little Thing was quick to request to copy her design and has already manufactured a pink-and-white replica that’s gaining traction across social media. Basically, the fashion brand just gave a master class in how to capitalize on a viral moment. (The Cut)