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North America

YPulse Trend Report: Practical Magic

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Supernatural, mystical, and magical products and pastimes are having a moment as many young consumers join in for the fun of a different perspective, a moment of diverting introspection, Instagrammability, and a bit of intrigue. In fact, over half of 13-35-year-olds say that supernatural products are trending. While some have called the rising interest in...

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