Today’s hyper-connected reality is affecting everything from how we watch TV (the more devices we own, the more likely to watch while online) to how we hear about new products (the more devices, the more likely we discover them online).

Today's hyper-connected reality is affecting everything from how we watch TV (the more devices we own, the more likely to watch while online) to how we hear about new products (the more devices, the more likely we discover them online). And of course young people are leading the charge, suggesting this trend will continue to grow. (Ad Week)