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GQ is adding AR — augmented reality — to its September issue, hoping to make the issue a “must buy.” AR features including video and 3D modeling will be tied to all of the ads (with advertisers testing a variety of AR executions) and some of the editorial content, activated by using the GQ Live app.

GQ is adding AR — augmented reality — to its September issue, hoping to make the issue a “must buy.” AR features including video and 3D modeling will be tied to all of the ads (with advertisers testing a variety of AR executions) and some of the editorial content, activated by using the GQ Live app. (WWD)

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