Digital native brands are appealing to Millennial parents by making mini versions of their products. The hottest direct-to-consumer brands today know their core demo is growing up and becoming parents. So, Allbirds downsized their sneaker into Smallbirds, Quip created a kid-sized toothbrush, and Away made child-friendly luggage. According to the VP of marketing at Rothy’s (a DTC shoe brand), creating child-sized shoes “has surpassed expectations.” (Ad Age)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
