To get today’s digitally connected kids to brush their teeth, The Advertising Council has come up with a multimedia public service campaign where kids can watch two minutes of video on a mobile device while they clean their teeth.

To get today's digitally connected kids to brush their teeth, The Advertising Council has come up with a multimedia public service campaign where kids can watch two minutes of video on a mobile device while they clean their teeth. The campaign includes content from Cartoon Network and My Kazoo to entertain kids and stress the importance of oral health. (NY Times)