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The cost of college is a big concern for families, which is perhaps why one-fourth of parents now expect their kids to start saving money to be used towards college before age 13.

The cost of college is a big concern for families, which is perhaps why one-fourth of parents now expect their kids to start saving money to be used towards college before age 13. On average, parents plan to pay 57% of college costs, but they expect their kids to contribute a lot too. (Time)

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