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AT&T is unveiling an impressive experiential store that lets shoppers relax and play with devices, test out apps, record and create their own music, and see sneak peeks of future products in a museum-style exhibit.

Aug 30 2012

AT&T is unveiling an impressive experiential store that lets shoppers relax and play with devices, test out apps, record and create their own music, and see sneak peeks of future products in a museum-style exhibit. The store focuses on the user experience and Millennializes a traditional phone store. (AdAge)