Sequels are struggling at the box office this summer, with “franchise fatigue” potentially keeping young consumers away.

Sequels are struggling at the box office this summer, with “franchise fatigue” potentially keeping young consumers away. The box office totals for North America are down 7.1% compared to 2018, with some blockbuster franchises having “mediocre” premieres. The success of this summer’s movies could hinge on Disney’s many upcoming sequels—which we found are some of the most anticipated of the season among Gen Z & Millennials. Of course, Avengers: Endgame broke earnings records, showing that not all sequels are doomed. (WSJ)